BUCKING Creative (SALT)

1837 PEMBROKE ST SE, GRAND RAPIDS, MI, 49508

SALT (Bucking Creative) is a woman-owned video production company in Grand Rapids, MI with more than ten years in production and 50+ client partners across 15+ industries. It specializes in branded video content, including commercial and broadcast campaigns, documentary-style brand films and event storytelling, app and product videos, and recruitment/employer-brand films. Notable work includes community documentaries, music-video series, fintech product launches, and performing-arts films.

Run by: Jenna Inns — Principal Owner & Executive Producer, Sloan Inns — Founder & Creative Director

Known for: GR Strong · Steven Malcolm music videos (Curb Records) · BrokerMate · Grand Rapids Ballet Nutcracker · Grand Rapids Chamber ATHENA Awards