Picture Car Glossary
monthly rate for picture car rental
What is a monthly rate for picture car rental?
Updated June 2026 · Revolution Picture Cars
Also called monthly rate.
A monthly rate is a discounted rental price offered for reserving a picture car for a continuous period of approximately four weeks or a full calendar month.
Monthly rates are typically 15–30% lower than the equivalent number of daily rates and are commonly used on long-form television series, feature films with extended production schedules, or productions that require a vehicle to remain on-site for continuity reasons throughout a long shoot block.
Example
A car needed across a nine-week shoot books monthly rather than daily. The rate is heavily discounted against the daily, and it removes the risk of the schedule moving the vehicle's days around.
Figures are illustrative, chosen to show the mechanics rather than to quote market rates.
Where you'll see it
Quoted on the rate card for long holds, and the cheapest structure for run-of-show vehicles.
Common mistake
Paying daily rates across a long hold. Anything held for a month or more is usually far cheaper monthly, and the arithmetic is worth doing on every long-running vehicle.
Related questions
- When is a monthly picture car rate worth it?
- On any vehicle held for roughly four weeks or more, where the discount against daily or weekly rates outweighs the days it is not used.
- Does a monthly rate include hold days?
- Effectively yes, since the vehicle is reserved for the whole period, which is what makes it the simplest structure for a run-of-show car.
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