Picture Car Glossary

loanout vehicle or manufacturer-provided car

What is a loanout vehicle or manufacturer-provided car?

Updated June 2026 · Revolution Picture Cars

A loanout vehicle or manufacturer-provided car is a picture car furnished directly by an automaker to a production often at no charge or reduced rate in exchange for the brand exposure that comes with on-screen use.

Manufacturer loanouts are typically negotiated by the production's product placement coordinator and come with specific usage restrictions: the car must be shown favorably, must not be used in stunts without written approval, must remain in branded condition, and must be returned in its original state. Some manufacturers provide technical representatives to accompany their vehicles on set.